Employer Branding
Air Apps
OBJECTIVE:
Attract global talent to strengthen the company’s team.
Attract global talent to strengthen the company’s team.
Work
CHALLENGES:
Limited online presence, consisting of a basic landing page and inactive social media, making it difficult to communicate with talent and the market.
The absence of clear information about culture, values, or job opportunities undermined the company’s credibility with potential candidates, negatively impacting hiring efforts.
The lack of a clear digital presence compromised Air Apps’ credibility and hindered the attraction of qualified talent.
Limited online presence, consisting of a basic landing page and inactive social media, making it difficult to communicate with talent and the market.
The absence of clear information about culture, values, or job opportunities undermined the company’s credibility with potential candidates, negatively impacting hiring efforts.
The lack of a clear digital presence compromised Air Apps’ credibility and hindered the attraction of qualified talent.
MY ROLE:
Project Leadership and Strategic Leader
KEY RESPONSIBILITIES:
Defined the structure and content for the new website.
Coordinated creation and development with a third-party agency.
Revamped social media pages and created content strategies.
Developed and implemented an internal talent referral program.
Project Leadership and Strategic Leader
KEY RESPONSIBILITIES:
Defined the structure and content for the new website.
Coordinated creation and development with a third-party agency.
Revamped social media pages and created content strategies.
Developed and implemented an internal talent referral program.
INSIGHT: The absence of digital presence creates an invisible barrier that prevents real engagement.
PROPOSAL: Communicating Air Apps’ legitimacy and unique value as an innovative, remote-first employer would provide candidates with a sense of trust.
Develop a robust website with detailed information about company values, culture, and career opportunities to support recruitment and selection processes. Additionally, create a content and communication strategy for social media to build a strong online presence tailored to three different target audiences, ensuring engaging and relevant content that highlights the company’s mission, work environment, and growth opportunities.
Develop a robust website with detailed information about company values, culture, and career opportunities to support recruitment and selection processes. Additionally, create a content and communication strategy for social media to build a strong online presence tailored to three different target audiences, ensuring engaging and relevant content that highlights the company’s mission, work environment, and growth opportunities.
1. Website Development
Created a modern homepage and institutional pages such as “About Us,” “Careers,” and “Contact.”
Focused on communication that reflects the company’s values.
2. Structure and Messaging
Defined site architecture and messaging tone, highlighting Air Apps’ innovation and global reach.
3. Social Media Revamp
Updated company profiles with strategic content to engage talent and partners.
4. Referral Program
Developed tools to encourage employees to refer qualified talent.
5. Content for Social Media
Ongoing strategy to boost engagement, promote job opportunities, and strengthen the employer brand.
6. Employer Branding Strengthening
Created narratives and materials showcasing the benefits of working in an innovative, remote-first environment.
Created a modern homepage and institutional pages such as “About Us,” “Careers,” and “Contact.”
Focused on communication that reflects the company’s values.
2. Structure and Messaging
Defined site architecture and messaging tone, highlighting Air Apps’ innovation and global reach.
3. Social Media Revamp
Updated company profiles with strategic content to engage talent and partners.
4. Referral Program
Developed tools to encourage employees to refer qualified talent.
5. Content for Social Media
Ongoing strategy to boost engagement, promote job opportunities, and strengthen the employer brand.
6. Employer Branding Strengthening
Created narratives and materials showcasing the benefits of working in an innovative, remote-first environment.
Execution and Key Elements of the Project:
Website - Career Page
Website - About Us Page
23% increase in total applications for open positions.
Job post visits grew from 200 to 17,684, and applications rose from 132 to 1,631 within a month.
Average LinkedIn engagement increased to 9.15%, with peaks of 12.15%.
LinkedIn post reach grew by 1442%.
Achieved Glassdoor review goals with an average 5-star rating.
Reduced time to fill positions from 99-85 days to 39 days.
Job post visits grew from 200 to 17,684, and applications rose from 132 to 1,631 within a month.
Average LinkedIn engagement increased to 9.15%, with peaks of 12.15%.
LinkedIn post reach grew by 1442%.
Achieved Glassdoor review goals with an average 5-star rating.
Reduced time to fill positions from 99-85 days to 39 days.
Results:
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