Skate Launch in Porto Alegre
FARM RIO
OBJECTIVE:
Introduce FARM’s new product in Porto Alegre, connecting with the local culture and strengthening the brand’s identification with Gaucho female consumers.
Reinforce the brand’s relevance in the regional context, promoting identification and admiration.
Introduce FARM’s new product in Porto Alegre, connecting with the local culture and strengthening the brand’s identification with Gaucho female consumers.
Reinforce the brand’s relevance in the regional context, promoting identification and admiration.
Work
CHALLENGES:
Cultural Connection - Overcome the lack of identification that Gaucho consumers feel with the Rio-based brand.
Reflect regional values and culture without losing FARM’s feminine, Carioca, and authentic essence.
Strategic Messaging - Inspire Gaucho women to feel represented by the brand, connecting fashion and lifestyle with freedom and femininity.
Cultural Connection - Overcome the lack of identification that Gaucho consumers feel with the Rio-based brand.
Reflect regional values and culture without losing FARM’s feminine, Carioca, and authentic essence.
Strategic Messaging - Inspire Gaucho women to feel represented by the brand, connecting fashion and lifestyle with freedom and femininity.
MY ROLE:
Creative Strategy and Management
KEY RESPONSIBILITIES:
Research and Analysis
Concept Development
Creative Execution
Coordination and Project Delivery
Creative Strategy and Management
KEY RESPONSIBILITIES:
Research and Analysis
Concept Development
Creative Execution
Coordination and Project Delivery
INSIGHT: Sunset Skate FARM - Being true to your essence is making room for the different; thus, FARM RIO’s carioca essence finds in the gaucho skate the freedom that unites two cultures.
By associating FARM with skate culture, we aim to reinforce the image of authentic and free women, connected to the brand’s style.
PROPOSAL: To hold a product launch event at a well-known skate park in Porto Alegre, aimed at a female audience, with local influencers, music, skate lessons, photo exhibitions, and product displays, reinforcing the brand’s image as authentic, free, and connected to the lifestyle of gaucho women.
1. Research and Analysis
• Studied the consumer profile and local lifestyle.
2. Event Concept
• Developed the theme to align with the brand identity.
3. Location and Logistics
• Organized the event at the skate park, ensuring infrastructure and necessary approvals.
4. Event Production
• Live music, food, and thematic decorations.
• Personalized gifts and product exhibitions.
5. Activities
Skate classes.
• Interactive exhibitions and activations to strengthen brand engagement.
6. Promotion
Social media strategy and partnerships with local influencers.
• Studied the consumer profile and local lifestyle.
2. Event Concept
• Developed the theme to align with the brand identity.
3. Location and Logistics
• Organized the event at the skate park, ensuring infrastructure and necessary approvals.
4. Event Production
• Live music, food, and thematic decorations.
• Personalized gifts and product exhibitions.
5. Activities
Skate classes.
• Interactive exhibitions and activations to strengthen brand engagement.
6. Promotion
Social media strategy and partnerships with local influencers.
Execution and Key Elements of the Project:
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