New Website
Air Apps
OBJECTIVES:
Develop a new website that reflects Air Apps’ brand strategy and includes comprehensive content about its 36 products and other business areas.
Develop a new website that reflects Air Apps’ brand strategy and includes comprehensive content about its 36 products and other business areas.
Align corporate communication while meeting the needs of multiple audiences.
Work
CHALLENGES:
Multi-Segment Needs - Create a website that effectively communicates with: End Users, Studios and Developers (Publishers), Investors, and Potential Employees.
Multi-Segment Needs - Create a website that effectively communicates with: End Users, Studios and Developers (Publishers), Investors, and Potential Employees.
Multiple Conversion Funnels - The site needed to facilitate conversions for product downloads, recruitment, support, and contact.
MY ROLE:
Project Lead, Managed the complete redesign of the website.
KEY RESPONSIBILITIES:
Definition of site structure.
Content creation.
Concept development and creative direction.
Management of the development team.
SEO optimization and project management.
Project Lead, Managed the complete redesign of the website.
KEY RESPONSIBILITIES:
Definition of site structure.
Content creation.
Concept development and creative direction.
Management of the development team.
SEO optimization and project management.
INSIGHT:
Focus on the Corporate Brand - Present Air Apps as an innovative brand that strives to simplify the lives of its diverse audiences.
Focus on the Corporate Brand - Present Air Apps as an innovative brand that strives to simplify the lives of its diverse audiences.
Communication and Positioning Objective - Provide information professionally, highlighting Air Apps’ value proposition for each audience:
• Users: Products that simplify your life.
• Developers: Market expertise and support for launches.
• Investors: Credibility and market potential.
• Employees: An innovative, collaborative, and balanced work environment.
• Users: Products that simplify your life.
• Developers: Market expertise and support for launches.
• Investors: Credibility and market potential.
• Employees: An innovative, collaborative, and balanced work environment.
1. Strategic Website Planning
Definition of objectives and KPIs, conversion flows, design references, and technology.
2. Site Structure Definition
Planned architecture to enhance navigation and user experience.
Clear structure to guide different target audiences toward conversions through tailored content.
3. Content Creation
Developed texts that reflect the brand strategy and address the interests of various audiences.
4. Concept Development and Creative Direction
Visual aesthetics that represent Air Apps’ innovation and mission, visually connecting the brand to its values of modernity and innovation.
5. Design
Created page designs and all necessary elements, including animations and videos.
6. Development Team Management
Coordinated the development team to ensure technical implementation aligned with the project’s creative vision.
7. SEO
Implemented SEO strategies to ensure the site is easily discoverable and ranks well on search engines.
Definition of objectives and KPIs, conversion flows, design references, and technology.
2. Site Structure Definition
Planned architecture to enhance navigation and user experience.
Clear structure to guide different target audiences toward conversions through tailored content.
3. Content Creation
Developed texts that reflect the brand strategy and address the interests of various audiences.
4. Concept Development and Creative Direction
Visual aesthetics that represent Air Apps’ innovation and mission, visually connecting the brand to its values of modernity and innovation.
5. Design
Created page designs and all necessary elements, including animations and videos.
6. Development Team Management
Coordinated the development team to ensure technical implementation aligned with the project’s creative vision.
7. SEO
Implemented SEO strategies to ensure the site is easily discoverable and ranks well on search engines.
Execution and Key Elements of the Project:
Air Apps Website
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