Brand Awareness. Transform Air Apps’ social media platforms into effective communication channels to increase engagement, reach, and followers while targeting investors, users, and future employees.
Objective:
Social Media Strategy
Air Apps
Work
CHALLENGES:
Limited online presence, hindering talent attraction and damaging brand credibility.
Difficulty in communicating the company’s business, culture, and career opportunities.
Creating targeted content for diverse audiences on the same platforms.
Limited online presence, hindering talent attraction and damaging brand credibility.
Difficulty in communicating the company’s business, culture, and career opportunities.
Creating targeted content for diverse audiences on the same platforms.
MY ROLE:
Strategic Leadership, Social Media, and Content Management
KEY RESPONSIBILITIES:
Developing content strategies tailored to each platform.
Continuous social media management and content creation.
Defining brand guidelines and messaging.
Data analysis and content planning.
Paid media management.
Strategic Leadership, Social Media, and Content Management
KEY RESPONSIBILITIES:
Developing content strategies tailored to each platform.
Continuous social media management and content creation.
Defining brand guidelines and messaging.
Data analysis and content planning.
Paid media management.
INSIGHT:
Nobody wants to be just a spectator on social media; people seek content that speaks to their needs and makes them feel part of the conversation.
Nobody wants to be just a spectator on social media; people seek content that speaks to their needs and makes them feel part of the conversation.
ACTION: Transform Air Apps’ social media into strategic channels of engagement and legitimacy, with relevant and diverse content that educates and sparks meaningful conversations, targeted to audiences through user-centered storytelling.
The strategy was built on three main content pillars:
1. Product: Posts showcasing products and innovations.
2. Institutional: Branding and recruitment content.
3. Positioning: Highlighting the company’s vision and culture.
• Amigável, mas assertiva; orgulhosa de suas escolhas; divertida e criativa, com um toque de humor.
• Envolvente e cativante; inspirador; casual, mas profissional; bem-humorado e inteligente.
1. Product: Posts showcasing products and innovations.
2. Institutional: Branding and recruitment content.
3. Positioning: Highlighting the company’s vision and culture.
• Amigável, mas assertiva; orgulhosa de suas escolhas; divertida e criativa, com um toque de humor.
• Envolvente e cativante; inspirador; casual, mas profissional; bem-humorado e inteligente.
Tone of Voice and Style:
Brand Personality:
PROPOSAL:
1. Content Strategy
Three main pillars: Product, Institutional, and Positioning.
2. Brand Personality and Tone of Voice
Defined a clear voice that is relatable yet professional, with a creative and humorous touch.
3. Engagement and Growth
Created informative and engaging content that promoted the brand and attracted diverse target audiences.
4. Content Adaptation
Tailored posts to resonate with the specific audience of each platform
5. Campaigns
Launched paid ads to amplify reach and engagement.
Three main pillars: Product, Institutional, and Positioning.
2. Brand Personality and Tone of Voice
Defined a clear voice that is relatable yet professional, with a creative and humorous touch.
3. Engagement and Growth
Created informative and engaging content that promoted the brand and attracted diverse target audiences.
4. Content Adaptation
Tailored posts to resonate with the specific audience of each platform
5. Campaigns
Launched paid ads to amplify reach and engagement.
Execution and Key Deliverables:
Reels
Engagement Rates: 10-20% per post.
Impressions: Increased by 165%.
Reach: Expanded by 202%.
Follower Growth: Increased by 759%, significantly improving the company’s online presence.
Brand Positioning: Repositioned Air Apps as an innovative and trustworthy employer brand.
Impact: Strengthened online presence, clarified communication and facilitated talent and investor attraction.
Impressions: Increased by 165%.
Reach: Expanded by 202%.
Follower Growth: Increased by 759%, significantly improving the company’s online presence.
Brand Positioning: Repositioned Air Apps as an innovative and trustworthy employer brand.
Impact: Strengthened online presence, clarified communication and facilitated talent and investor attraction.
Results:
+55 48 992097758
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