Hello App Rebrand
Air Apps
OBJECTIVE:
Modernize and differentiate the Hello AI app in the market by creating a friendly and innovative identity that resonates with users.
Modernize and differentiate the Hello AI app in the market by creating a friendly and innovative identity that resonates with users.
Develop a unique identity that combines technological innovation with a deep emotional connection.
work
CHALLENGES:
Create a more user-friendly and humanized experience for a personal assistant AI, building emotional proximity with users.
Differentiate Hello AI in a competitive and rapidly growing market with a striking and distinctive identity.
Reflect the app’s essence through innovative and consistent visual and verbal communication.
Highlight the app’s key differentiators—personalization, continuous learning, innovation, and accessibility—to strengthen its market position.
Create a more user-friendly and humanized experience for a personal assistant AI, building emotional proximity with users.
Differentiate Hello AI in a competitive and rapidly growing market with a striking and distinctive identity.
Reflect the app’s essence through innovative and consistent visual and verbal communication.
Highlight the app’s key differentiators—personalization, continuous learning, innovation, and accessibility—to strengthen its market position.
MY ROLE:
Strategic Leadership
KEY RESPONSIBILITIES:
Conducted market research.
Developed the new brand personality.
Defined user personas.
Created the brand strategy, positioning, and attributes.
Contributed to the development of the new visual identity and communication strategies.
Strategic Leadership
KEY RESPONSIBILITIES:
Conducted market research.
Developed the new brand personality.
Defined user personas.
Created the brand strategy, positioning, and attributes.
Contributed to the development of the new visual identity and communication strategies.
INSIGHT:
"Hello, your friendly companion" - Positive Emotional Connection
"Hello, your friendly companion" - Positive Emotional Connection
Trust and reliance on an app are built through humanization and personalization. Attributes such as safety, emotional intelligence, empathy, and continuous development are essential to building this connection.
PROPOSTA:
“Unleash life with Hello” — Um assistente sempre presente, enriquecendo a jornada pessoal do usuário com suporte adaptado e empático.
“Unleash life with Hello” — Um assistente sempre presente, enriquecendo a jornada pessoal do usuário com suporte adaptado e empático.
1. Research
Market analysis and identification of specific user needs.
Mapping competitors and opportunities for differentiation.
2. Brand Personality
Definition of the brand’s core values and characteristics, such as innovation, empathy, and accessibility.
3. Positioning and Attributes
Establishing how Hello AI differentiates itself, highlighting its friendly and personalized approach.
4. Brand Narrative
Development of an engaging story that emotionally connects users to the brand.
5. Tone of Voice
Creating a communication style that reflects the brand’s warm and trustworthy personality.
6. Visual Identity
Development of modern and accessible visual elements that represent Hello AI’s new essence.
Market analysis and identification of specific user needs.
Mapping competitors and opportunities for differentiation.
2. Brand Personality
Definition of the brand’s core values and characteristics, such as innovation, empathy, and accessibility.
3. Positioning and Attributes
Establishing how Hello AI differentiates itself, highlighting its friendly and personalized approach.
4. Brand Narrative
Development of an engaging story that emotionally connects users to the brand.
5. Tone of Voice
Creating a communication style that reflects the brand’s warm and trustworthy personality.
6. Visual Identity
Development of modern and accessible visual elements that represent Hello AI’s new essence.
Execution and Key Elements of the Project:
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