I’m not just a strategist. I’m a translator of culture, meaning, and emotion into brands that truly matter.
What shapes me is not only my professional experience. It is the perspective that comes from living with curiosity and intention.
I live in Florianópolis, where the sea teaches flow, the wind teaches presence, and nature teaches constancy.
I’ve always wanted to understand what moves people, what they choose, love, and remember. Traveling the world twice expanded this curiosity, taught me about diversity, empathy, and purpose, and showed me that beauty, connection, and emotion speak many languages yet share the same essence.
I’m drawn to movement, skateboarding, the wind, and change. It’s in motion that I discover new ways of seeing and feeling.
My perspective is shaped by design, fashion, nature, the streets, and human connections, everything that sparks wonder.
I navigate across disciplines to connect what truly matters. I lead with structure, create with intuition, and question assumptions, even my own.
I ask the questions that matter because I believe the best ideas are born where the surface ends.
I build meaning. I see the world through emotion and insight.
Branding, for me, is built on truth, relevance, and emotional depth.
What matters to me is genuine impact.
I want the work I create to move people, endure through time, and matter to those who experience it. This intention guides my craft, my collaborations, and the life I design for myself.
I carry freedom and strength, sensitivity and precision, elegance and intensity, a creative nature that sees the invisible and gives shape to what people feel.
What shapes me is not only my professional experience. It is the perspective that comes from living with curiosity and intention.
I live in Florianópolis, where the sea teaches flow, the wind teaches presence, and nature teaches constancy.
I’ve always wanted to understand what moves people, what they choose, love, and remember. Traveling the world twice expanded this curiosity, taught me about diversity, empathy, and purpose, and showed me that beauty, connection, and emotion speak many languages yet share the same essence.
I’m drawn to movement, skateboarding, the wind, and change. It’s in motion that I discover new ways of seeing and feeling.
My perspective is shaped by design, fashion, nature, the streets, and human connections, everything that sparks wonder.
I navigate across disciplines to connect what truly matters. I lead with structure, create with intuition, and question assumptions, even my own.
I ask the questions that matter because I believe the best ideas are born where the surface ends.
I build meaning. I see the world through emotion and insight.
Branding, for me, is built on truth, relevance, and emotional depth.
What matters to me is genuine impact.
I want the work I create to move people, endure through time, and matter to those who experience it. This intention guides my craft, my collaborations, and the life I design for myself.
I carry freedom and strength, sensitivity and precision, elegance and intensity, a creative nature that sees the invisible and gives shape to what people feel.
Who I am
SPECIALIZING IN BRAND MANAGEMENT AND INNOVATION FOR LOCAL AND GLOBAL MARKETS.
CREATIVE STRATEGIST
Proven track record in collaborative leadership and managing creative projects with multidisciplinary teams, consistently delivering results.
My approach balances research, strategy, creativity, and data, delivering actionable insights, memorable experiences, effective campaigns, increased brand visibility, and business growth.
I value opportunities where creativity takes center stage and believe in strategies that prioritize people’s experiences. My curiosity drives me to understand what motivates people and how the world around me works.
What I do
Skills:
Brand Strategy & Management
Digital Marketing
Corporate Marketing
Communication Planning
Creative Concept Development
Campaign Management
Public Relations
Communications
Content Management
Employer Brand
Data Analysis
KPI Management
Market Research
Strategic Design & Design Thinking
Trend Research
Digital Marketing
Corporate Marketing
Communication Planning
Creative Concept Development
Campaign Management
Public Relations
Communications
Content Management
Employer Brand
Data Analysis
KPI Management
Market Research
Strategic Design & Design Thinking
Trend Research
Strategies For:
Brand
Marketing
Communication
Digital
Social
UX
Product
Content
Marketing
Communication
Digital
Social
UX
Product
Content
Fashion
Design
Technology
Education
Finance
Design
Technology
Education
Finance
Industries:
Expert in Brand Perception IN Product and Innovation
The way I work
My Strategic Method is Intuitive, Human, and Emotion-Driven.
I blend instinct with insight to design brand experiences that connect deeply and perform meaningfully.
My process is backed by research and designed to make brands resonate in real life.
I blend instinct with insight to design brand experiences that connect deeply and perform meaningfully.
My process is backed by research and designed to make brands resonate in real life.
Goal Definition
What are we trying to achieve? What’s working, what’s not, and what’s missing?
Brand & Strategic Alignment
Do we have a clear purpose and positioning? How do we show up when we pursue this goal?
Emotional & Perception Mapping
What do we want people to feel, think, say, and share about us?
What human truth can we tap into to build a real connection?
What human truth can we tap into to build a real connection?
Connection & Narrative
What story are we telling? How does it reflect people’s lives, values, or desires?
Creative Translation
How does this story become real? Through design, campaigns, content, or experiences?
Sustaining the Relationship
How do we keep people engaged over time and stay relevant in their world?
Measuring & Listening
How are people responding? What can we improve, evolve, or amplify?
Work
Experience
Strategic and creative consulting for small businesses, brands, startups, agencies, and professionals in lifestyle, design, innovation, technology, and the creative economy.
Focused on brand strategy, differentiation, and tangible results, both in the Brazilian and international markets.
Focused on brand strategy, differentiation, and tangible results, both in the Brazilian and international markets.
- Focused on the US market, with expansion to global markets, developing region-specific strategies to drive growth and market relevance.
- Led end-to-end brand strategy, including communications, social media marketing, content creation, data analysis, and corporate marketing initiatives to enhance brand visibility and customer engagement.
- Engineered innovative content and social media strategies, achieving a 20% engagement rate, 165% growth in impressions, and 202% increase in reach, driving substantial brand visibility and audience interaction.
- Spearheaded the development and execution of a comprehensive branding strategy, website overhaul, employer branding, and streamlined communications, increasing brand recognition by 30% in the US market while establishing tailored strategies for investment expansion.
- Directed high-impact brand initiatives, including a full website overhaul and an internal Summit in Berlin for 60+ stakeholders, aligning cross-functional teams and reinforcing business objectives and team cohesion.
- Focused on the US market, with occasional projects in Europe, creating and executing tailored regional strategies to drive brand growth and market penetration.
- Led the USA Special Projects Squad, managing global brand initiatives, driving innovation, and overseeing data analysis for international Key Accounts, while fostering stakeholder relationships to achieve strategic goals.
- Spearheaded the brand’s first shoe collection launch in the USA in partnership with Nordstrom, across 60 stores, handling all aspects from architectural design to event planning, including a major New York floor takeover, generating 3 million impressions and significant media coverage.
- Managed additional high-profile product launches at Net-a-Porter, corners at Anthropologie, and live events at Saks, collectively contributing to $30 million in revenue and an 85.8% increase in active customers during that quarter.
- Led brand strategy and tactical planning, overseeing acquisition assets and managing a multidisciplinary marketing team. Accountable for defining brand positioning, driving creative direction, and coordinating strategic projects.
- Spearheaded a rebranding campaign that generated 345,000 inbound leads and 125,000 new sign-ups, driving a 20% increase in customer acquisition within a single quarter.
- Managed the Brand team, improving team productivity and cohesion while increasing the eNPS score from -19 to X through effective leadership and successful execution of key brand and marketing initiatives.
- Orchestrated the management of 1,300+ marketing projects, 50 product launches, and online events reaching over 108.5K participants. Boosted departmental productivity by 40% and improved team eNPS from -19 to +35.
- Directed tactical and creative strategy across platforms, resulting in 8 million video views and 300,000 new Instagram followers in just six months.
- Conducted field research and consumer behavior analysis for a trend report project developed for C&A.
- Collected and analyzed market data to support brand positioning and product innovation strategies within the fashion retail segment.
- Delivered insights on consumer behavior and cultural movements to inform seasonal narratives and creative direction.
- Founded and led a handcrafted jewelry brand focused on contemporary design, emotional storytelling, and meaningful pieces crafted in silver and gold.
- Developed and implemented branding, digital marketing, and direct sales strategies, building a strong brand identity and customer connection.
- Managed end-to-end business operations, including product development, supplier relations, financial planning, logistics, and customer service.
- Gained extensive hands-on experience in creative entrepreneurship, deepening strategic understanding of branding, consumer behavior, and small business management.e key areas, including brand strategy, communications management, product development, and marketing and sales campaigns.
Universidade do Estado de Santa Catarina - UDESC
Master - Clothing & Fashion Design
Research: Brand Perception in Fashion Products
Research: Brand Perception in Fashion Products
Universidade do Vale do Itajaí - UNIVALI
MBA - Design’s Strategic Management
Research: Branding, Trend Research and Creative Direction
Research: Branding, Trend Research and Creative Direction
Universidade do Estado de Santa Catarina - UDESC
Bachelor - Fine Arts
Universidade Anhembi Morumbi - UAM
Bachelor - Arts - Fashion
Education
+55 48 992097758
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