Employer Branding

Accelerated hiring velocity and increased applicant volume.
Total applications for open positions rose by 23%.
Job post visits surged by 8,742%, while applications grew by 1,236% within one month.
Achieved a +1,442% increase in LinkedIn reach and a +12.5% engagement boost.
Strengthened employer brand perception among global talent pools, maintaining a 5-star Glassdoor rating.
Reduced average time-to-fill from 99–85 days to 39 days, significantly improving hiring efficiency.

IMPACT:

CHALLENGE:
Low visibility as an employer in competitive global tech market
Misalignment between product brand and employer perception
Need to scale hiring across markets

ROLE:
Strategic and Creative Leadership

WHAT I BUILT:
Employer brand narrative aligned with company positioning
Content strategy connecting culture, product, and growth
Scalable LinkedIn and content engine for talent attraction
Messaging system for consistent employer communication

1. Website Development
Created a modern homepage and institutional pages such as “About Us,” “Careers,” and “Contact.”
Focused on communication that reflects the company’s values.
2. Structure and Messaging
Defined site architecture and messaging tone, highlighting Air Apps’ innovation and global reach.
3. Social Media Revamp
Updated company profiles with strategic content to engage talent and partners.
4. Referral Program
Developed tools to encourage employees to refer qualified talent.
5. Content for Social Media
Ongoing strategy to boost engagement, promote job opportunities, and strengthen the employer brand.
6. Employer Branding Strengthening
Created narratives and materials showcasing the benefits of working in an innovative, remote-first environment.

Execution and Key Elements of the Project: