Built a scalable content system to drive global brand awareness, engagement, and demand across markets.
Content Strategy
Air Apps
Work
+165% impressions
+759% follower growth (organic)
20% engagement rate
+202% reach
Repositioned Air Apps as an innovative and trustworthy brand.
+759% follower growth (organic)
20% engagement rate
+202% reach
Repositioned Air Apps as an innovative and trustworthy brand.
IMPACT:
CHALLENGE:
Low visibility and weak talent attraction
Difficulty communicating business, culture, and opportunities
Multiple audiences across shared channels
Lack of consistent narrative and execution
Need to scale content globally with efficiency
Low visibility and weak talent attraction
Difficulty communicating business, culture, and opportunities
Multiple audiences across shared channels
↓
Fragmented content across products and regionsLack of consistent narrative and execution
Need to scale content globally with efficiency
ROLE:
Strategic Leadership
WHAT I BUILT:
Structured content strategy aligned with brand and growth
Scalable formats and an editorial system
Narrative framework connecting product, brand, and audience
Data-informed content optimization loops
Strategic Leadership
WHAT I BUILT:
Structured content strategy aligned with brand and growth
Scalable formats and an editorial system
Narrative framework connecting product, brand, and audience
Data-informed content optimization loops
Reels
+55 48 992097758
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